Betway has signed a six figure sponsorship deal with Ninjas in Pyjamas to become the organisation’s headline sponsor. The deal gives Betway content usage rights, onsite branding at the NiP gaming house and full player access, along with jersey branding. The company will use this partnership to give fans a …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Battleborn may (or may not) be going free-to-play
Gearbox’s multiplayer shooter seems to be about to launch some sort of free-to-play or free-to-try offer. Kotaku originally reported that a source close to the game had informed it that Battleborn was going to make the switch to free-to-play within a couple of months. This source added that the studio …
Read More »The road to Abyss Engine 4.0
Johannes Kuhlmann, head of core technologies at Deep Silver Fishlabs explains why the studio spent ten years honing its proprietary technology
Read More »Engineers & Enablers: Keeping your game engine competitive
Competition is fierce in the engine space, but that hasn’t deterred more companies from offering their own suite of development tools
Read More »Insomniac wants to bring Sunset Overdrive to PC
The developer of Xbox One exclusive Sunset Overdrive has expressed its desire to port the game to PC. As spotted by PC Gamer, Insomniac told one fan on Twitter that it would love it if it could happen but ball is in Xbox’s court on it”. Shortly after it added: …
Read More »Ubisoft CEO Yves Guillemot warns Vivendi to back off ahead of AGM
Ahead of today’s Ubisoft AGM CEO Yves Guillemot has said he won’t relax until Vivendi is out of the company entirely. Tensions between the two groups have risen over recent months as former Activision owner Vivendi has increased its ownership share in Ubisoft, and seems to want to take control …
Read More »InXile ditches Kickstarter for Fig in Wastleand 3 crowdfunding push
Sequel to revived post-apocalyptic adventure aims to raise $2.75m
Read More »Persona 5 falls to second place in Japan
The latest entry in Atlus’ Persona RPG series has fallen to the No.2 spot in Japan according to date provided by Famitsu. The PS4 SKU of the release – last week’s top dog – saw a sales decrease of 85 per cent week-on-week. The PS3 version, which debuted at No.2 …
Read More »Applications open for AIAS WomenIn scholarship fund
Academy kicks off new initiative to bring more women into the games industry
Read More »EA: ‘This is the biggest FIFA we have ever made’
There’s a lot to talk about with this year’s entry in the FIFA series. The developers added in a single player story mode – The Journey – that tells the tail of an up-and-coming footballer and features Mass Effect-style dialogue choices. Then there’s the small matter of the studio opting …
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
Gaming is becoming increasingly digital. But that doesn’t mean consumer choice is disappearing with the disc. If anything, as digital becomes the default, players are becoming more demanding about how, where and on what terms they buy.
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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[Industry news] EBANX and NetEase Games Club bring local payment methods to Latin America’s booming video game market
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

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