MCV/DEVELOP News, events, research and jobs from the games industry

Publisher expanding event, marketing services and content capabilities

New branded levels charge advertisers each time they are played and can offer consumer rewards

You’re probably hearing a lot about esports these days.That’s because it’s one of gaming’s fastest-growing sectors. Esports, as we call the competitive gaming scene, has become mainstream rapidly in the last six months, with networks like ESPN and TBS beginning to cover the scene. Segerstrale noted that esports is also …

Belgium firm behind gesture-tracking DepthSense technology now owned by PlayStation

The actors and actresses behind icons such as Luke Skywalker, Dana Scully and Gollum are among the many stars confirmed as starring in the single player portion of Star Citizen. Mark Hamill, Gillian Anderson and Andy Serkis are joined by the likes of Gary Oldman (The Dark Knight, Fifth Element) …

Esports is a growing market that’s marching toward $1 billion in revenue, but some of the top investors in the space don’t think the opportunity is with fundinggame developers or video platforms. When venture capitalists look at professional gaming, they see most of the chance to earn cash from gambling …

Studios able to apply for grants of up to £25,000, with plans for fund to run up to 2019

FIFA 16 spends its third week at the top of the UK charts. By scoring this hat-trick, EA’s football blockbuster is half-way to matching FIFA 15’s six-week run at No.1 last year. FIFA 16 manages this despite a 59 per cent dip in sales. EA’s title holds off competition from …

Cult hit RPG Divinity: Original Sin’s remastered and revamped re-release has been dated for consoles and PC. The Kickstarted title is a throwback to role-playing games of old, such as Baldur’s Gate, and originally came to PC last year. It went on to sell far more than half a million …

Activision is upping the ante when it comes toCall of DutyeSports. With each newCall of Dutygame earning over $1 billion at retail, eSports has become an important piece of Activision’s marketing strategy. According to Sam Cooper, senior director forCall of Dutyin Activision’s marketing department, in today’s video game business, any …