Kate Upton’s time as the never-ending face of free-to-play advertising on social media may be over. TMZ reports that, in their words, Mariah Carey will be the new face and new set of ample boobs for the ridiculously successful Game of War: Fire Age”. The deal is apparently worth seven …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Sumo bringing Star Wars to Disney Infinity 3.0
Sheffield studio working alongside Avalanche Software
Read More »PES 2016 returns to earlier release date
PES 2016 has shifted back to its traditional release window and will arrive just before FIFA 16, Konami has said. The game will hit PS4, Xbox One, PS3, Xbox 360 and PC on September 18th – a week ahead of FIFA 16 which arrives on September 22nd. Last year’s outing …
Read More »Barcelona dev Winko Games raises $1.4m
Start-up working on mobile RPG and strategy title for release later this year
Read More »Everybody hates free-to-play
Or do they? One of the most popular ways of paying for games is under constant scrutiny from the media and core consumers. So what can be done about free-to-play’s negative image? The successful freemium game is based on five principles,” says Canada’s minister of mobile gaming. Entice the player …
Read More »Guilty Gear developer acquires Double Dragon rights
Arc System Works has acquired a number brands formerly owned by Technos Japan Corp. AGB reports that the Guilty Gear and BlazBlue developer has purchased all of the company’s IP, which is currently owned by Million. This includes Double Dragon, River City Ransom and Super Dodge Ball. Double Dragon will …
Read More »Jeff Vogel returns to games development
Avadon dev attributes previous issues to age and health, rewriting engine to continue series
Read More »Insomniac’s Edge of Nowhere leads Oculus VR game charge
Oculus last night named a number of titles that it hopes will win it its first generation of virtual reality gaming fans. Chief among the titles on show was a new VR exclusive from Ratchet & Clank, Sunset Overdrive and Resistance developer Insomniac Games – Edge of Nowhere. Studio boss …
Read More »Insight: The new age of advertising
505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion It would be a brave person to argue that the rate of change in our industry is pedestrian. What is perhaps often …
Read More »Ex-King game director heads up Goodgame’s new casual team
German developer aims to diversify portfolio and develop for new platforms
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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