Zelnick re-iterates scepticism of free-to-play

In what appears to be an annual traditional, Take-Two boss Strauss Zelnick has again questioned the viability of the free-to-play business model. "The problem with the free-to-play model is 95-97 per cent of people who engage with your content don’t pay for it. 3-5 per cent do; on a good …

Read More »

ASA dismisses Littlest Pet Shop in-app-purchases complaint

The Advertising Standards Authority has dismissed a compliant made regarding the in-app-purchases in Gameloft’s Littlest Pet Shop. The free-to-play game, available on Google Play, uses two currencies – Kibble and Bling. Players were tasked with housing and taking care of virtual pets and while some activities were perfectly possible without …

Read More »

GAME launches Christmas Shopper Simulator for PC and Mac

GAME has created its own video game about shopping. Christmas Shopper Simulator lets you walk up escalators, buy things, ‘fall over,’ ‘turn left’ or ‘stop abruptly’. It’s GAME’s effort at doing a Goat Simulator, and looks equally ridiculous/awful/brilliant. In the words of the retailer’s press release, the simulation offers ’15 …

Read More »

Trade bodies want further action from Chancellor George Osborne

The UK games industry’s trade bodies have both responded Chancellor George Osborne’s Autumn Statement to members of Parliament, each suggesting further action that could benefit the games industry. The UK needs to promote a more balanced economic recovery which is less dependent on financial services, consumer expenditure and an expansion …

Read More »

PS4 gets its own version of Sky Go

Sky Go is available now on PS4, although it goes under a new name – TV from Sky. The app allows existing Sky TV customers with Sky Go Extra or Multiscreen to use their PS4 as one of their registered devices to access live and on demand programming. Sky’s streaming …

Read More »

Events