MCV/DEVELOP News, events, research and jobs from the games industry

Influential media exec Rich Keen has been named head of product marketing at PlayStation UK. Keen was international publishing director at Ziff Davis, the owner of video games media giant IGN and men’s lifestyle specialist AskMen. He leaves IGN after six years and will replace Mark Bowles, who left PlayStation …

Nintendo is backing its biggest Wii U game of the year with a major TV advertising campaign. Super Mario 3D World launches on November 29th, and will be backed by advertising aimed at kids, families and girls. Nintendo will be using the TV ads to push the hardware, which has …

SuperAwesome has announced that its network now reaches 13m unique children each month. The kids and teens marketing platform puts this down to the recently launched mobile kids ad network which operates in the Kids category on the App Store. The company is the largest of its kind in the …

Craig Flannagan, Microsoft Canada’s Xbox director of marketing has delivered the platform holder’s most bullish pre-launch prep talk for some time. When asked how Xbox One would fare against PS4 and Wii U by Games Industry, Flannagan stated: "Xbox One is going to start ahead, in terms of the experience …

There’s a new graphics card daddy in town. Nvidia has at last lifted the veil of secrecy surrounding the GeForce 780Ti, and what we’ve got is the single fastest GPU in the world today. The Keplar-powered card features 25 per cent more cores than the old 780 – a card …

Level Three to offer scanning, character and facial animation for in-game cinematics

Ubisoft and Square Enix are partnering up to offer their merchandise in each other’s stores. Fans can now purchase both brands’ goodies in the Ubisoft Uplay Shop and the Square Enix Store. The partnership brings the Ubicollectibles series to Square’s store – this includes Assassin’s Creed figurines and Rabid Rabbids …

Voxler Games has detailed Let’s Sing, the first karaoke game to launch on PC. PC fans need no longer be jealous of console gamers, as they too can now look forward to a spot of singing. Launching on December 12th, Let’s Sing is from Voxler Games, the publisher behind fellow …

Updated back-end will help 'viral' developers manage traffic surges, claims VPS provider

Every attending studio will receive Microsoft device ahead of mobile development accelerator programme