EA admits ‘Worst Company in America’ gong hurt

Being labelled as the Worst Company in America two years on the trot caused EA to alter the way it operated. Although Peter Moore’s public tte–tte with The Consumerist in April was probably ill advised, head of console and PC games development Patrick Soderlund told Kotaku that it has led …

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GAME launches Christmas marketing campaign

GAME has announced its marketing campaign for the Christmas period. Dubbed ‘The Epic Season of Gaming’, GAME hopes to target both gamers and gift buyers. The campaign started on November 4th and will run until December 22nd. The retailer will be running 20 and 30 second TV spots throughout this …

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