MCV/DEVELOP News, events, research and jobs from the games industry

Forget PlayStation and Xbox. It’s Nintendo that is spending more money than anyone to win over a new generation of gamers. The platform holder told MCV that it will spend big on advertising 2DS to parents and kids this Christmas. 2DS was unveiled last week. It plays 3DS titles in …

This week’s edition of MCV is rammed with 100 pages of insight on the games media, Nintendo 2DS and the world of Quality Assurance. Our full Games Media Awards finalists guide is inside, as is the latest news and thoughts from the journalists, publisher and ad agencies. We also speak …

EA has dismissed criticism that it isn’t building enough new games. The firm’s current line-up includes sequels to The Sims, Need for Speed, Battlefield and FIFA. Titanfall is the only new IP on the publisher’s roster. But EA Games chief Patrick Soderlund told MCV that EA is working on new …

Microsoft’s first TV ad for Xbox One focuses on its TV, chat and NFL functionality. The machine will of course be pitched differently to lots of different markets and the appeal of its multimedia functionality will mean that Microsoft will inevitably be targeting some sales in non-gaming markets. But considering …

This voice recording studio aims to take your games to new heights

Xbox chief marketing officer Yusuf Mehdi has claimed that Microsoft will not make a loss on each Xbox One it sells. Console platform holders have traditionally taken a hit on hardware in the hope of regaining any losses via software sales. Nintendo is the notable exception to this rule, although …

Milestone Interactive has expanded its gaming operations into the peripherals business with its own brand – trriger. The brand will offer high-value” peripherals for PS3, Xbox 360, PS2 and PC. These include PS2 and PS3 controllers, HDMI cables, PS2 memory cards and a gaming mouse. The products are currently available …

Scottish studio bursts into Asia market after big investment in localisation for Bubble Blaze

Was I surprised that people had a reaction to it? No. I mean, we knew it was going to be a controversial decision. Was I surprised how negative the reaction was going to be? Yes.” That’s the admission of Xbox One strategy boss Albert Penello, who admitted to Rev3Games (as …

How one ex-modder is fighting his way into a market dominated by triple-A