Tracking modern media audiences

It’s no good shouting at an empty room. Publishers need to know where their audience is and how to reach them, and as the demographic of gamers broadens, this is becoming much more challenging. Rewind five, ten years and magazines held more sway over the gaming masses. Each edition was …

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IGN empire grows with Russia launch

Online giant IGN is launching a Russian version of its site this month as part of a deal with Eastern Europe publisher Gameland. IGN Russia will offer Russian-language coverage of games, movies and PC hardware, with a team headed by Gameland magazine editor-in-chief Konstantin Govorun. The new site means IGN’s …

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Digital Spy turns retailer with new online store

UK entertainment site Digital Spy has become an online retailer with a new website that sells video games, films, gadgets and more. The venture is the result of a deal between publisher Hearst Magazines and online retail empire The Hut Group, which runs white label outlets for several other companies. …

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