WH Smith back in the game with Wonderbook

It gave up on video games in 2010, but now WH Smith is back on board… sort of. The newsagent chain is stocking all three versions of Sony’s new Wonderbook: Book of Spells. That includes the bundle which includes the PS3. WH Smith is also stocking the toys for Activision’s …

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Reliance consolidates all gaming businesses under Zapak brand

Reliance Entertainment has consolidated all its gaming businesses, including Jump Games, under the Zapak brand name. Under the new structure, Zapak will include three divisions: Zapak Solutions: Advergaming and gamification solutions across mobile and online platforms Zapak Online & WAP Portal: Free and freemium casual games Zapak Mobile: Mobile game …

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ANALYSIS: Publishers must ‘Follow Friday’

Top retail bosses have urged publishers to stick with Friday releases, despite growing demand for more global game launches. This year, 18 games have been released outside of the usual Friday slot to mirror US activity, where titles tend to launch on Tuesdays. These include Just Dance 4, Resident Evil …

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IN PICTURES: Wii U launch

The Wii U officially launched in the UK at HMV Oxford Street last night, with hundreds turning up to get their hands on the new console. Mario and Luigi were on hand to greet guests – led by Izzy Rahman and pals, who had been camping outside since the weekend …

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LAUNCH DAY ANALYSIS: What will U do?

Wii U will sell out today. The console’s limited launch day stock will guarantee that. But its long-term success is far from secure as it launches into an uncertain marketplace.And although retailers are already taking pre-orders for further shipments, Nintendo’s hard work is far from over. The platform holder needs …

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Supermarkets adopt new special offer code

Leading UK supermarkets have backed new guidelines designed to make sure consumers are not misled by special offers. Eight grocers have signed up to a new voluntary code laid out by the Office of Fair Trading, according to The Independent. The OFT launched an inquiry in February to investigate if …

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