MCV/DEVELOP News, events, research and jobs from the games industry

Gem is running another duo of deals this week for independent retailers. Indies who order a Kinect before November 30th will receive special pricing on the following games – Dance Central 2, Kinect Star Wars, The Gunstringer, Kinect Sports Season 2, Kinect Sports or Dance Central. Meanwhile, if stores order …

LGC12: Steam is 'an incredible growth platform', says John Clark

This week’s MCV isnow available to view online – and it features a detailed analysis of Call of Duty’s launch sales performance. We also go behind the scenes at the game’s midnight launch at HMV. And there’s a full interview with the president of 2K Games, Christoph Hartmann. We’ve listed …

LGC12: Customers that spend $1 are three times more likely to spend extra money

Speaking on stage at yesterday’s London Games conference, Disney’s commercial director Matt Carroll delivered a guide for developers looking to ape the entertainment giant’s success with apps and social gaming. Disney has recently met with immense success with apps like Where’s my Water? and online games like Garden of Time, …

Digital revenue in Europe will count for 53 per cent of the games market next year. That’s according to data revealed by IHS Screen Digest at yesterday’s London Games Conference. In a talk running through key metrics measuring the size, scope and future of the games market, senior analyst Piers …

We’ve all woken up bleary eyed in the morning after a longer then expected game sessions the night before. But this takes it to a whole new level. Australian retail worker Okan Kaya has set a new Guinness World Record for the longest video game marathon ever by playing Activision’s …

Tour of tech's production factory and electronic gadgets up for grabs

Sega knows a thing or two about succeeding with the biggest digital distributor in the world. And it shared some of that insight last night. In a talk at the London Games Conference, the firm’s digital distribution VP John Clark ran through the ways Sega is using Steam to sell …

Develop talks to Lionhead's Russell Shaw and Steve Brown about the latest Fable