Intergi opens new London office

Games advertising company Intergi has opened a new European HQ in London. It’s the company’s first overseas office and becomes its fifth, joining with its New York, LA, San Francisco and Florida bases. The London HQ will be lead by UK and European sales director James Haley. He’s joined by …

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‘People don’t want to pay for games’

Freemium will become the dominant force throughout the global games industry, leading experts claim. Digital specialists at EA and BBC have both told MCV that free is the price that consumers want to buy their games. And that the model – which is currently popular online and on mobile – …

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