MCV/DEVELOP News, events, research and jobs from the games industry

Pickford Bros encourage free in-game marketing

UK trade body responds to government call for input on games tax relief

Government welcomes developers input for devising tax relief system

We offer a selection of screenshots from the latest version of the popular engine

Tucked in amongst what it calls the largest online toy store”, Flipkart has added several video game action figures and collectibles as part of its newly introduced toys section. Amongst over 700 action figures, most of which includes superhero, comic book and WWE collectibles, are gaming figurines spanning several popular …

DirectX 11 support, trial Linux deployment and bolstered animation abilities spearhead new feature set

Hang on, don’t discount promotions "cheapen intellectual property"? 18 games have gone on sale on EA’s Origin network, with prices in some cases being cut by very nearly 90 per cent. The leading offer sees Dragon Age: Origins cut to just 5. It normally sells for 40. Other games cut …

Top brands and agencies are signed up to attend ME’s conference on rich media ads next month. Join them! Monetising Mobiletakes place at One Wimpole Street, London, on July 12th. The conference will examine the arrival of exciting new formats into the mobile advertising space. It will show how ads …

Adult-themed games look set to finally get an official route into the Australian market. After three years of deliberation, Australia’s Federal Parliament has finally passed legislation that will allow video games to be classified as R18+. Currently the maximum rating available is MA15+, meaning games with content not suitable for …

EA is running a special promotion for Origin users in India, whereby preordering one of its upcoming games entitles you to purchase a second game for just Rs 100. The offer is valid on all preorders, but the second game priced at Rs 100 must be from a limited selection, …