Blockbuster unveils VIP Gamer reward scheme

Yet another retailer has made a new move for video games market share – Blockbuster. Called Blockbuster VIP Gamer, the retailer boldly claims its new loyalty program will provide gamers with the most rewarding experience in the gaming market”. Unlike other schemes this new offer doesn’t just reward consumers for …

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INTERNATIONAL FACTFILE: India

According to the FICCI-KPMG Indian Media and Entertainment Industry Report 2012, the Indian games business was valued at 13bn Rupees ($259m) in 2011 – up 30 per cent. The market is expected to grow by 38 per cent to 18bn Rupees ($359m) in 2012 and to a staggering 46bn Rupees …

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