MCV/DEVELOP News, events, research and jobs from the games industry

Warner is cutting through to core gamers with ads for its zombie cheerleader action title Lollipop Chainsaw. The 360 and PS3 game – due on June 15th – is one of the few eye-catching releases in a relatively quiet summer. A?large-scale TV campaign will advertise the title during during Family …

The Australian Classification Board has rated Rabbids Rumble, unveiling the currently unannounced title. Ubisoft’s apparent latest Rabbids effort has been issued a G rating by the organization (spotted by Nintendo Life), citing ‘very mild crude humour.’ No other pertinent info, such as launch window or release platforms, was provided. Ubisoft …

Valve has released the latest Steam top ten sellers chart for the week ending on May 5th. Sniper Elite V2 sold well in its launch week, ending up in the runner-up position; however, this weekend’s big Arkham sale was not to be denied. Batman: Arkham City earned the top slot …

A game tie-in for The Avengers film is on the way from Ubisoft, if the info from a recently registered domain name is to be believed. A Whois listing spotted by Fusible shows the domain name avengersbattleforearth.com was registered through brand protection company MarkMonitor by Marvel Characters, Inc. Furthermore, the …

A GOTY release for Deep Silver’s Dead Island is on the way, according to the British Board of Film Classification. Siliconera spotted and screen captured a listing for the BBFC rated Dead Island: Game of the Year Edition before it was promptly removed. The listing mentions a June 30th launch …

Despite having not one, but two directors walk from the Bioshock film, Irrational Games still has its sights set on seeing the project through. Speaking with Edge Magazine (via Videogamer), Irrational’s creative director Ken Levine explained while the company is busy with Bioshock Infinite’s development and upcoming release at the …

With Diablo III launching later this month, analysts have begun weighing in on what the commercial reception will amount to in terms of units sold. Sterne Agee analyst Arvind Bhatia (via GI.biz) estimates the game will sell 3.5m copies in 2012 alone, and will end up moving around or beyond …

UK-based Remode Studios becomes first partner, debut title to release in July

Having surprised us all with the announcement of The Elder Scrolls Online yesterday, ZeniMax has released the first details of the already hotly anticipated title. The info comes from US games mag Game Informer, which has the world-first exclusive on the game. Visually TESO will look quite different to what …

'If a publisher wants to find something that is wrong with a milestone, it's very easy for them to do' says David Doak