Live action Halo 4 web series green-lit

Microsoft has reportedly made its largest investment” ever in live-action video for a new Halo 4 web series. The series, called Halo 4: Forward Unto Dawn, will air on Machinima in the run-up to the release of console shooter Halo 4 on Xbox 360 in early November, Variety reports. There …

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The relationship between games advertising and sales

Generation Media looks at the year-on-year percentage change in video games advertising and sales of boxed titles. The way in which consumers are able to purchase games and consoles in recent years has gone beyond just retail. As such, it has become difficult to understand what is really going on …

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INTERVIEW: Namco Bandai

Namco Bandai US, UK and Europe are now speaking one voice in a bid to be as successful across the West as it is in Japan. MCV speaks toUS VP Carlson Choi, UK VP John Galloway and UK marketing boss Lee Kirton… What has changed for the overseas business? Carlson …

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Moshi Monsters makes DS history

The DS may be in its twilight years, but success is still to be had for those who nail the correct strategy. Mind Candy’s Moshi Monsters: Moshling Zoo has set a new record by topping the single format DS charts for an eye-watering 15 weeks in succession. This betters the …

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