INTERVIEW: Pav Bhardwaj, Xbox Live UK

Microsoft’s Xbox Live UK product manager talks Minecraft, Arcade Next and the future of the Xbox 360 online platform. Tell us about the Arcade Next promotion – why group a bunch of new games under that tagline? How effective have past promotions been? Yeah I think we’ve been quite fortunate. …

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THQ expects sales to exceed estimates

With the doom-mongers continuing the circle, THQ has announced that it expects Q4 sales to exceed expectations. The publisher had previously forecast net sales of between $130-$150m. However, it now expects non-GAAP net sales to hit between $160-170m. It credited the boost to strong sales of Saints Row: The Third, …

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EVE cash for cards deal sold out

So how long did CCP’s PLEX for graphics cards deal last? Less than two minutes. The EVE Online developer teamed up with nVidia to offer players the chance to buy GeForce GTX 560 graphics cards with PLEX, the game’s in-game currency. The 100 cards made available were completely sold out …

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Segerstrale: Retail relationships are becoming less important

The senior vice president of EA’s digital division has claimed that the importance of the relationship between publishers and retail is eroding. Specifically, he believes that the rise of digital has allowed publishers to form a closer, more direct relationship with consumers that is far more important”. We’re clearly going …

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Breivik’s World of Warcraft avatar shown in court

The jury in the trial of Norwegian gunman Anders Breivik were yesterday shown images of the accused’s World of Warcraft character. Having been told that Breivik spent the best part of a year playing Blizzard’s MMO full time”, they were shown his character – Justicar Andersnordic. He smiled when it …

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Xbox Live apps free for four days

Microsoft is letting Xbox 360 owners access entertainment apps such as Netflix for free from April 20th until April 23rd. No Xbox Live Gold membership will be required during this time either – anyone with a 360 will be able to access all of the online service’s features. As part …

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