MCV/DEVELOP News, events, research and jobs from the games industry

UK supermarket chain Asda is selling a 19-inch HD-ready TV for under 100 this Christmas. The Luxor TV also comes with built-in Freeview giving buyers access to 50 channels and 24 radio stations.It’s the latest deal from Asda following its 40 Blu-ray player it promoted last month. Asda is also …

Much like the big Hollywood movies, triple-A games have become all about the opening weekend. Sales and marketing experts are focusing their efforts on those first few days. Midnight launches – our version of a film premiere – are becoming increasingly extravagant. We’ve had tanks driving down Oxford Street and …

MCV readers can now get a free trial of sister publication, Music Week – followed by substantially reduced subscription rates. Intent Media, MCV’s parent company, bought the world renowned industry bible in the summer and has already made significant improvements to the mag and website – including the appointment of …

My son, only 17 months old, knows how to turn on my iPhone, he’s seen me use it so much. The other day he saw me playing Super Mario 3D Land and stopped to crane around and look at the screen (don’t worry, I turned off 3D), before pointing to …

Sony will tonight debut a new ad on British TV that represents the beginning of its multi-million pound PlayStation Christmas campaign. Tonight’s spot highlights a four game PS3 bundle that includes a 320GB console and copies of Battlefield 3, FIFA 12, Uncharted 3 and Gran Turismo 5 for 259.95. Ads …

Zynga seems to have downsized estimations of its own worth ahead of the much-awaited IPO for the company. The firm’s valuation will be revealed on December 15th, Reuters reports, but sources close to the news service say that it is now aiming for around $8 to $10 per share, meaning …

Elite Tetris Fan Club to cost $29.99 per year

We reveal what TV viewers liked most about some of this season’s biggest games advertisements, including those for Skyrim, FIFA 12 and Modern Warfare 3. Ensuring a TV?campaign is seen by a large number of people doesn’t always guarantee strong sales. The creative content of a TV commercial needs to …

Twycross outfit hires pros from Ubisoft Reflections, Relentless and Codemasters; Second hiring spree to commence

Ubisoft were hoping for a hat trick of MCV/Xbox 360 Pub Quiz wins but victory was snatched from them by VideoGamer.com. The Christmas quiz was held in Holborn’s Sway bar last night, and saw teams from across the UK games industry taking part. Videogamer.com triumphed with 55 points – just …