MCV/DEVELOP News, events, research and jobs from the games industry

Sony will tonight debut a new ad on British TV that represents the beginning of its multi-million pound PlayStation Christmas campaign. Tonight’s spot highlights a four game PS3 bundle that includes a 320GB console and copies of Battlefield 3, FIFA 12, Uncharted 3 and Gran Turismo 5 for 259.95. Ads …

Zynga seems to have downsized estimations of its own worth ahead of the much-awaited IPO for the company. The firm’s valuation will be revealed on December 15th, Reuters reports, but sources close to the news service say that it is now aiming for around $8 to $10 per share, meaning …

Elite Tetris Fan Club to cost $29.99 per year

We reveal what TV viewers liked most about some of this season’s biggest games advertisements, including those for Skyrim, FIFA 12 and Modern Warfare 3. Ensuring a TV?campaign is seen by a large number of people doesn’t always guarantee strong sales. The creative content of a TV commercial needs to …

Twycross outfit hires pros from Ubisoft Reflections, Relentless and Codemasters; Second hiring spree to commence

Ubisoft were hoping for a hat trick of MCV/Xbox 360 Pub Quiz wins but victory was snatched from them by VideoGamer.com. The Christmas quiz was held in Holborn’s Sway bar last night, and saw teams from across the UK games industry taking part. Videogamer.com triumphed with 55 points – just …

A new version of Tetris has been released by EA on iOS that offers additional features for those willing to subscribe. EA’s previous Tetris game has been removed from the Apple App Store. The new 69p game allows users to sign up for a premium subscription called the ‘Elite Tetris …

Cryptic Studios' former executive producer returns

EA is doing everything it can to give its powerhouse games release FIFA 12 to the top of the UK Christmas games charts. And who better for the job than England and Manchester United forward Wayne Rooney? The hot-headed footballer is one of five global star players to appear in …

Nintendo kicks off this month’s new releases with the 3DS debut of its ever-popular Mario Kart series. Mario Kart 7 introduces customisable vehicles, hang gliding and underwater races to the franchise, as well as making use of the handheld’s unique functionality such as 3D effects and Spot Pass. Meanwhile, new …