MCV/DEVELOP News, events, research and jobs from the games industry

Assassin’s Creed won’t be forgotten in a busy Q4. Despite a very public battle between next month’s Modern Warfare 3 and today’s release Battlefield 3, Ubisoft’s has lined up an ad blitz to ensure its franchise cuts above the noise. And the centrepiece of the campaign is an extensive TV …

David Braben on why the small device can change the fortunes of the industry

Nintendo has opened its own shop at the heart of the UK’s busiest High Street. The Nintendo shop at John Lewis Oxford Street is part of the retailer’s 4m revamp of its Children’s department. It opened this week, stocking games and hardware for DS, Wii and 3DS, with Gem handling …

Warner Bros has teamed up with Harrods to create a special Harry Potter store, coinciding nicely with the launch of LEGO Harry Potter: Years 5-7. The temporary concession opened earlier this week and will remain until the end of January 2012.It will sell a wide variety of Harry Potter products, …

IGN Entertainment UK has confirmed the appointment of Stuart Galbraith as head of games, MCV can reveal. Galbraith joins from Future where he was most recently working as associate publisher for games and entertainment. He was working on titles including Official Xbox Magazine, Xbox World and SFX. Previous to that …

Epic to launch new tech as consoles arrive, but its own games may take a little longer

A consumer rights activist has a filed a lawsuit against Apple at a Chinese court accusing the firm of selling refurbished iPhones, according toShanghai Daily. He claims the company is trying to pass them off as new at a Beijing store. The report says Wang Hai is representing two consumers …

Zynga’s VP of studios, Lou Castle, has resigned from his position to join a casino games company based in Las Vegas. Castle departs from Zynga after only nine months on the job. He joined the Farmville company in February after his former company, InstantAction, buckled from financial pressures. He joins …

Lack of freedom will drive developers to other platforms, Mike Capps says

Company president Mike Capps discusses how future technology fits Epic's masterplan