Study author brands Metro story "inaccurate"

The man behind the report that formed the basis of Metro’s absurd anti-gaming story this morning has slammed the paper’s reporting of it. Of the headline claiming Gamers ‘can’t tell real world from fantasy’”, Nottingham Trent University’s Professor Mark Griffith told Spong: "For one thing, we never said that in …

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Forza Motorsport 4 chases petrolheads

Microsoft is on the hunt for car nuts with its revved up marketing campaign for Forza Motorsport 4. The Xbox 360 exclusive racing game – out October 14th – will receive the biggest ad drive in the franchise’s history. Creatives will be running in motorsport magazines, on TV and on …

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GMA 2011: Venatus Media signs as partner

Venatus Media, a specialist in advertising in online games, is the latest to join the roster of companies sponsoring the Games Media Awards, in association with Grainger Games. "Venatus Media is a boutique sales house focused on gaming, bringing game advertisers and a gaming audience together," said the firm’s Matt …

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iPhone 5 – is October 4th the day?

Allthingsdigitalhas set the blogosphere alight with apparently solid information that iOS5 and therefore iPhone 5 will be revealed the the media on October 4th. Apple had already hinted at an autumn release, leading many to expect something in early Sept.That didn’t happen, but this new date seems much more concrete. …

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Battlefield 3 pre-orders top 1.5m

Recruitment is going very well for EA’s blockbuster shooter, according to reconnaissance by research firm Sterne Agee. Arvind Bhatia, one of the company’s analysts, revealed that the publisher is reporting pre-orders in excess of 1.5m for Battlefield 3. Industry Gamers reports that Bhatia believes this is due in part to …

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