MCV/DEVELOP News, events, research and jobs from the games industry

Though around 20 per cent have been deleted, says analytics firm

Retailer GAME has confirmed that it will host a second GAMEfest in 2012. It estimates that 30,000 gamers will attend the event at the Birmingham NEC, which opened its doors today and will run until Sunday. Partners for this year’s gathering include Nintendo, Sony, Microsoft, EA and Activision. The most …

In a new series of interviews, MCV grills all the major players in the localisation sector, kicking off with Universally Speaking’s MD Vickie Peggs. What are your thoughts on the relationship between publishers and QA firms? What works well and what needs improving? We find publishers come to us from …

In MCV’s latest rundown of the industry’s hottest vacancies and biggest personnel news, Activision reveals its new-look PR team, Disney’s Manab Roy takes on a new role and Iceberg hires a new PR manager. ACTIVISION RESHUFFLES EURO AND UK PR TEAMS Three new hires and a promotion have reshaped the …

Few video game franchises can fill an aircraft hanger with thousands of fans on their own, let alone draw the attentions of the world’s mainstream media or entice superstar Kanye West to give a private performance. But Call of Duty can, and did without breaking a sweat. For a brand …

Virtual world expands to smartphones

This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Games and consoles TV advertising continues to recover with …

Publishing giant fuses solid brands with social know-how

Scotland special this week with openings for both graduates and experienced pros

Hungry consumers have caused Dead Island to sell out – with GAME raising its price to 47.99 – but more stock is on the way. The first-person zombie action game supplied by Koch Media and published by its Deep Silver label is in strong demand. So much so that GAME …