MCV/DEVELOP News, events, research and jobs from the games industry

We look at the latest TV advertising activity for games targeting men and how it affects web search traffic. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics from March 20th to …

PC DRM has again got Ubisoft into a sticky situation with PC gaming fans. The publisher had previously claimed that recent PC release From Dust would only require users to authenticate their copy of the game online the first time it was loaded. However, users have complained that the game …

The ascent of Minecraft studio Mojang knows no bounds – a multi-million dollar franchise, a fanbase to envy, an event and growing merchandise business… And now it’s a third-party publisher too, helping bring another indie studio’s game to market. Mojang has signed up Cobalt from Oxeye Game Studios. It’s the …

There’s a line of thinking which argues PlayStation Vita will struggle on the market due to its inability to compete with smartphone gaming’s low price software model. Not true, according to Sony’s US hardware marketing boss John Koller. We view that as two separate demographics, and we’ve done a lot …

Moshi Monsters Magazine has become the best-selling children’s publication in the UK with a monthly circulation of 113,748. The magazine was launched in February by Skyjack Publishing after it struck a deal with Moshi Monsters creator Mind Candy. It’s based on the popular online monster-collecting kids’ game which has 50m …

The decision to cut the price of the PS3 is not related to market pressures and has been planned for over a year, Sony has said. We see a lot of opportunity in the market, and I want to note that we’ve been planning this price drop for quite some …

Digital platform planned for the next PC operating system

Microsoft has announced that the next version of its Windows PC operating system will include an App Store. The company hasn’t detailed anything relating to strategy but did confirm that it has assembled an App Store team as it continues to build its new OS. Of course, Microsoft is no …

Sweeping transformation at world's largest PC maker

The game that many think could be EA’s killer social gaming IP is out of beta and has gone live. The publisher says that the free-to-play Facebook game already has just short of 5m monthly active users. The game itself, which was developed by EA-owned studio Playfish, combines the iconic …