OPINION: E3 shows renewed focus

Can you spot the key word uttered by David Yarnton on this week’s cover that pinpoints the exact industry gear-change this E3 represented? Look again. It’s such a common word to most of us. It’s ‘gamers’, a word Nintendo treated like the plague in its well-fought seven-year crusade to change …

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Activision names Hepworth as UK MD

Activision UK will have a new MD from August as current boss Andrew Brown concentrates on Euro duties. Peter Hepworth will take over as UK MD for Activision in two months. He’s been with Activision since 2006, first as European CFO before moving up to become global sales and supply …

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Wii needed this

Nintendo has its eye on an even bigger addressable audience of gamers with its new Wii U home console. After courting new audiences for so long, the focus is back on a much-desired re-engaging of actual gamers alongside that skillful non-gamer push. Wii U pushes the boundary – it gives …

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Assassin’s Creed Revelations out November

Assassin’s Creed Revelations will go on sale in the UK on Xbox 360, PS3 and PC on November 15th. It’s the fourth main console title in Ubisoft’s popular third-person action stealth franchise. The news comes following the announcement that an Assassin’s Creed game will be released for Nintendo’s newly revealed …

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