MCV/DEVELOP News, events, research and jobs from the games industry

Nintendo will support next week’s Wii price drop with the biggest marketing campaign it has ever run for the format outside the Christmas period. The firm announced last week that it is cutting the trade price of the current Wii Sports Resort pack and introducing a low cost Mario Kart …

Loading – a specialist gaming caf and bar – wants to hold special events for games publishers. The independent outlet has already secured support from EA, which has supplied promotional software. But the company now says it can run events in support of upcoming games, to help publishers reach consumers …

Undisclosed 'flying game for major US publisher' adopts the tech

It’s the nightmare it must have been dreading. Evidence is mounting that one of Sony’s fresh PSN security measures has already been circumvented. The exploit allows people to change users’ password via the PSN password reset page using only a PSN account email and date of birth – both of …

E3 is ideal for the old guard, but is a refresh needed in the digital age?

LA Noire is out in the US and hits the UK this Friday, but we’re still none the wiser as to exactly what the mysterious ‘Rockstar Pass’ is. The content was first mentioned last week when Microsoft listed it for release on Xbox Live this week. Today’s Marketplace update has …

Jonathan Goddard has joined publisher City Interactive as global PR and marketing manager. Goddard joins the firm from EA, where he held the role of senior international games label PR manager. He worked at EA for almost five years and also held the role of technology editor at popular national …

Sony awaits inquest following fresh PR disaster

THQ now has the capacity to invade every genre and sector it targets, CEO Brian Farrell has stated. The exec says his company now stands amongst the likes of Activision, EA and Ubisoft as one of the very top publishers in the business. His confidence comes following the success of …

[Sponsored feature] Intel asks whether you should join a corporate code shop or make your own apps