MCV/DEVELOP News, events, research and jobs from the games industry

It would be easy to think that Formula One isn’t as popular as, say, football. But it is a truly massive sport, with millions of avid UK fans. And last year Codemasters proved that this audience can be just as profitable as that of FIFA or PES. The game rocketed …

British dev unit becomes finalist for 'Top 100 Europe' prize

In-app payments, near field communication, virtual items and Facebook Credits will be some of the topics at the Monetising Mobile conference in just under two weeks’ time. Monetising Mobile: Exploring Opportunities in Mobile Payments is hosted by MCV’s stablemate Mobile Entertainment. It will take a close look at this topical …

Nintendo will support next week’s Wii price drop with the biggest marketing campaign it has ever run for the format outside the Christmas period. The firm announced last week that it is cutting the trade price of the current Wii Sports Resort pack and introducing a low cost Mario Kart …

Loading – a specialist gaming caf and bar – wants to hold special events for games publishers. The independent outlet has already secured support from EA, which has supplied promotional software. But the company now says it can run events in support of upcoming games, to help publishers reach consumers …

Undisclosed 'flying game for major US publisher' adopts the tech

It’s the nightmare it must have been dreading. Evidence is mounting that one of Sony’s fresh PSN security measures has already been circumvented. The exploit allows people to change users’ password via the PSN password reset page using only a PSN account email and date of birth – both of …

E3 is ideal for the old guard, but is a refresh needed in the digital age?

LA Noire is out in the US and hits the UK this Friday, but we’re still none the wiser as to exactly what the mysterious ‘Rockstar Pass’ is. The content was first mentioned last week when Microsoft listed it for release on Xbox Live this week. Today’s Marketplace update has …

Jonathan Goddard has joined publisher City Interactive as global PR and marketing manager. Goddard joins the firm from EA, where he held the role of senior international games label PR manager. He worked at EA for almost five years and also held the role of technology editor at popular national …