INTERVIEW: Best Buy

The press hasn’t been kind to Best Buy during its debut year in the UK. It arrived a year late, during a very tough period for retail, and as a result has suffered financial losses and senior management departures. It’s not exactly been the spectacular start many expected from the …

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Rockstar splashes cash on LA Noire

PublisHer Rockstar is spending big on its massive, TV-centric marketing operation for L.A. Noire. The GTA firm says it aims to make new IP Noire the blockbuster entertainment event for 2011, and another groundbreaking and exciting release from Rockstar.” The L.A. Noire TV campaign began this week, with spots during …

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Largest BitTorrent prosecution begins

The US Copyright Group has been granted permission to subpoena ISPs for the details of users who have illegally downloaded movies via BitTorrent. Film companies are said to have paid ‘snoops’ to monitor BitTorrent sites by observing active torrents and capturing users’ IP addresses. TechRadar reports that around 23k individuals …

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Lady Gaga agrees Zynga deal

Social games firm Zynga has inked a deal to promote Born This Way, the new album from Lady Gaga. The partnership involves a virtual ‘GagaVille’ farm in its FarmVille game, a contest in its mobile social game Words With Friends, and other elements. The GagaVille farm will let fans unlock …

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Social games market will "crash very hard"

The social gaming market that has propelled firms such as Zynga to success is going to crash very hard”. That’s according to Silicon Knights’ founder Denis Dyack, who believes that Facebook gaming and similar phenomena are in for a shock when the bubble bursts. It is damaging traditional gaming for …

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