MCV/DEVELOP News, events, research and jobs from the games industry

Just when you thought the price war that has defined the launch build up for the 3DS couldn’t get any more competitive, the supermarkets go and prove you wrong. MCV can reveal that Tesco will offer Nintendo’s 3DS console for just 175 from midnight tonight. The price will be available …

One of the world’s largest DVD and music distributors has entered the games business in a big way. Cinram UK will replace MBL as Morrisons’ official DVD, music and games distributor from September 14th. Although Cinram has worked with the likes of Ubisoft and EA in the past, this marks …

GAME wants to trump Eurogamer’s popular Expo by encouraging publishers to debut new games at its own Birmingham show first. GameFest will run for five days in September, the firm has told MCV. The first two days will feature its trade-only managers’ conference. GAME announced the show last week: it’ll …

Trinigy's vision engine now supports iOS; general manager Felix Roeken explains why

Updated development platform promises greater developer autonomy on iOS and Android

After the UK Government announced it would raise R&D tax credits by 200 per cent in today’s Budget, games industry trade body Tiga has claimed the ‘decisive victory’ could be worth upwards of $7 million for developers. The size of the raise is in line with Tiga’s recommendations to the …

The UK games industry has been getting creative ahead of next week’s 3DS launch. Accessory manufacturers and magazine publishers are all preparing novelty products to coincide with Nintendo’s new handheld. Exspect has produced a Nintendo 3DS Crystal Case that comes bundled with two Joystick Junkies lenticular 3D artwork prints. Similarly, …

Details have emerged from Koch about the campaign for its Ronnie O’Sullivan-backed snooker game. The distributor is pushing ads for World Snooker Championship Real 2011 into 126 Rileys national snooker halls. These have an annual footfall of 4m. 250,000 consumers will also be targeted through POS materials such as posters and …

Lace Mamba Global says its UK-exclusive special edition will form the bulk of sales for Men of War: Assault Squad. The SKU is due alongside the standard edition of the game on April 15th, and includes a soundtrack CD, poster and playing cards. The special edition will make a significant …

NCsoft and Square Enix’s Deus Ex: Human Revolution have backed this year’s MCV Industry Excellence Awards. MMO specialist NCsoft will sponsor the newly-added award for Digital Distribution Team. Meanwhile, the upcoming Deus Ex prequel will be Event Partner. The digital distribution category represents a sector that is important to us,” …