Sony DADC champions direct-to-consumer service

One difference Sony DADC says it can offer is a direct-to-consumer postal service for small retailers. It gives indies – who may be low on stock or tight for space – the option of ordering a product from Sony DADC and getting it delivered to their customer’s door. If somebody …

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INTERVIEW: Sony DADC

How important is the games market to Sony DADC?Darren Houghton, general manager: Absolutely critical. Whilst we’re here to support the whole entertainment industry, we see games as a potential for growth. At the moment about 65 per cent of our UK business is film, around 25 per cent is music …

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Xperia Play games cost between £1-£10

The marketing boss of Sony Ericsson UK has confirmed to MCV that downloadable games for the Xperia Play will be available for between 1 and 10. David Hilton also explained why he thinks the device can successfully fight for market share against behemoths such as the iPhone. "The main thing …

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HMV offers £200 3DS trade-in guarantee

Retailer HMV is going all out to win as much market share as it possibly can on Nintendo’s 3DS console. Echoing GAME’s remarkable Play/Trade deal on the device, HMV will offer a guaranteed trade-in price of 200 on any 3DS customers return to stores by April 7th. Those looking to …

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INTERVIEW: Xperia Play

Who is the target audience for Xperia Play?There are obviously different categories of gamers. On one hand you have the casual gamers, the sorts of people who are happy to pick up Angry Birds on their smartphones. On the other hand, you have your hardcore gamers. Those are the two …

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