MCV/DEVELOP News, events, research and jobs from the games industry

Online indie retailer ShopTo.net is hoping to make a big name for itself with its latest brand awareness campaign. The firm booked ads on pitch-side boards during England’s 2-1 victory over Denmark earlier this month, attracting 7m viewers. The ads displayed the ShopTo logo, branding and 3DS imagery to drive …

The cult PC strategy game that lets players save the world from global warming will hit UK shelves, courtesy of Lace Mamba Global. Fate of the World – developed by Oxford-based studio Red Redemption – will be available to buy from Oxfam stores, too. The title will initially be released …

This social game studio aims to do what GamesAid cannot

On March 1st, 2011, the Advertising Standards Authority (ASA) began to regulate UK companies’ own marketing communications on their websites and in other third party space under their control. This landmark development will extend the consumer protections provided by the CAP Code (the rules written by the Committee of Advertising …

A new company developing games for very young children hopes to see its products in stores. The company – Made In Me – is targeting non-traditional retail with its game The Land of Me, which is aimed at two to six year-olds. The Land of Me is a mix of …

Electronic Software Delivery for Gaming offers download aid and metrics insight

Galaxy team working on new handheld platformer

Best-selling Zelda adventure coming to shelves this summer

CEO Iwata says smartphones focus too much on quantity and games aren't valued

Nintendo ditches Opera in favour of Access software seen on PSP and PS3