YouTube faces new advertiser exodus

utubejpg YouTube faces new advertiser exodus

Leading video platform YouTube has found itself yet again suffering a wave of advertiser unrest. The Guardian reports that companies such as Cadbury, Mars, Lidl and Adidas have pulled advertising from the site amid concerns about troubling comments left on videos featuring children. Some of these are explicit and some …

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GAME sells Multiplay Digital to Unity

multiplay blue on light 1 png GAME sells Multiplay Digital to Unity

Unity has acquired GAME’s Multiplay Digital business for £19m, the High Street retailer announced this morning, with an initial transaction of £17.1m and £1.9m in escrow for 19 months. GAME initially acquired Multiplay in March 2015 for £20m. The company runs Insomnia and GAME’s Belong arenas, with Multiplay Digital being …

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