MCV/DEVELOP News, events, research and jobs from the games industry

But tax breaks are coming, suggests the games evangelist

Sony is giving away a PS3, a copy of Gran Turismo 5 and two pairs of 3D glasses with each 3D TV sold. The deal begins in Sony Centres across the UK today and will run until December 5th or whenever stock sells out. Buyers will also receive a 3D …

The video games market can generally be divided into three major forms of consumption. First you have the traditional sector of console and PC games, the old world of packaged media, which is still by far the biggest market. Next, there’s the downloads and digital distribution market, which is fast-growing, …

As the most successful home console the world has ever known, Sony’s PS2, celebrates its tenth birthday in Europe, former SCEE president Chris Deering has said that the PS3 could yet go on to eclipse its accomplishments. Now entering its 11th year, the PS2 has sold a total of 147.6m …

The million-selling Sniper Elite franchise will return to the UK market as a Wii game at the end of the year, handled by Creative Distribution. The game is based on the original 2005 release which debuted on PS2 and spread to other formats including Xbox and PC. Sniper Elite on …

High Street retailer HMV is hosting a Gran Turismo 5 3D gaming tournament to celebrate the game’s release. Sony Bravia 3DTVs are being installed in stores across the UK allowing participants to try and become the UK champion. Heats will kick off on November 27th with the fastest two players …

IT distribution firm EntaTech wants to grow its share of the games business. The company has been supplying PC gaming products for a number of years, but is beginning to increase its presence in the sector – most recently with a range of Call of Duty peripherals. Furthermore, the company’s …

European games publisher Tradewest has established a new affiliate company, Tradewest Digital. The new firm will focus on developing, publishing and distribution downloadable games for consoles, PC, mobiles and browsers. Tradewest Digital’s first title will be released just before Christmas. No details are available yet, but the company will be …

Consumer festival GameCity 5 drew 20,000 more attendees than last year’s event. The event in Nottingham – which ran from Wednesday, October 27th to Saturday, October 30th in conjunction with Nottingham Trent University – saw 45,000 people attend, up from last year’s 25,000. Consumers had the chance to play the …

Studio with branding expertise explains why interactive ideas grow on consumers