MCV/DEVELOP News, events, research and jobs from the games industry

Publisher 4mm says Def Jam Rapstar will be a ‘phenomenon’ and is spending 1.2m to make sure of it. The ad campaign will run this month to early December in support of the game’s release on November 26th. TV ads will run across channels and video-on-demand services, such as Sky …

A range of Wii games are being promoted at two key UK cities this Christmas. The firm will be showcasing games at family-friendly Winter Wonderland events in Edinburgh and Cardiff, which run from late November 2010 to early January 2011. A ‘Wii Join the Party’ stand will feature a range …

Developers offered the chance to have their games ported, for free, across other devices and platforms

Unite 2010: Tech outfit introduces in-engine marketplace

The GAME Group has launched two mammoth Christmas campaigns that aim to attract all possible types of gamer. The marketing plan for GAME is one of the chain’s broadest to date, focusing on the central tagline of ‘Every kind of deal for every kind of gamer’. Ads are already running …

It’s been a great year for new games franchises. In fact, last month was one of the most promising with the release of both Enslaved and Vanquish. But both failed to set the chart on fire – Enslaved flashed into the top 10 for one week, Vanquish didn’t even make …

Why are we asking this now?It’s been a great year for new games franchises. In fact, last month was one of the most promising with the release of both Enslaved and Vanquish. But both failed to set the chart on fire – Enslaved flashed into the top 10 for one …

Owners of either Rock Band or Rock Band 2 will not be able to download any future releases on the title’s in-game app store. Effective as of October 26th 2010, all DLC releases will work exclusively with Rock Band 3 only. Owners of the new game will be able to …

Speaking at the launch gathering for Xbox 360 Kinect in London last night, the device’s creative director Kudo Tsunoda has confirmed that players should be able to get their hands on the still mysterious Kinect Star Wars game this time next year. We have a Kinect Star Wars game coming …

3MRT-developed apps cover 12 English and Scottish curriculum subjects