UNITE 10: The design luminary explains why he wants to become better friends with Mario
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Capcom confirms MotoGP 10/11
Capcom has revealed that MotoGP 10/11 will be on the starting grid next spring. The PS3 and Xbox 360 title is being developed by Monumental Games and will feature all the content from the 2010 MotoGP season, whilst offering downloadable updates for the 2011 championship. "MotoGP will offer gamers the …
Read More »Don’t drink and play games, warns insurance firm
Forget the Red Ring of Death, spilt drinks are the most common cause of console damage, according to insurance firm Protect Your Bubble. Targeting gamers during the biggest release week of the year so far, the online broker highlights the arrival of Black Ops and Kinect, but warns that technology …
Read More »Unity thrives as Unite doors open
CEO David Helgason unveils two new features and some impressive stats at engine outfit's own conference
Read More »Def Jam Rapstar marketing blitz
Publisher 4mm says Def Jam Rapstar will be a ‘phenomenon’ and is spending 1.2m to make sure of it. The ad campaign will run this month to early December in support of the game’s release on November 26th. TV ads will run across channels and video-on-demand services, such as Sky …
Read More »Nintendo kicks off Winter Wonderland tour
A range of Wii games are being promoted at two key UK cities this Christmas. The firm will be showcasing games at family-friendly Winter Wonderland events in Edinburgh and Cardiff, which run from late November 2010 to early January 2011. A ‘Wii Join the Party’ stand will feature a range …
Read More »Unity announces new business model; Union
Developers offered the chance to have their games ported, for free, across other devices and platforms
Read More »Unity launches Unity Asset Store
Unite 2010: Tech outfit introduces in-engine marketplace
Read More »GAME and Gamestation Xmas ad blitz
The GAME Group has launched two mammoth Christmas campaigns that aim to attract all possible types of gamer. The marketing plan for GAME is one of the chain’s broadest to date, focusing on the central tagline of ‘Every kind of deal for every kind of gamer’. Ads are already running …
Read More »OPINION: The problem with new IP
It’s been a great year for new games franchises. In fact, last month was one of the most promising with the release of both Enslaved and Vanquish. But both failed to set the chart on fire – Enslaved flashed into the top 10 for one week, Vanquish didn’t even make …
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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