What’s most interesting is the context around the game’s arrival at UK retail in 2010. The supermarkets were, as ever, the noisiest promoters of the game. What always makes sense as, Wii aside, you don’t get more mass market than FIFA. But there were no quick cut-price deals this year; …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
EA’s Creative Experiment
We breakdown EA's abstract create-'em-up
Read More »OPINION: What FIFA tells us about retail
FIFA had its largest launch ever this week, and the third largest of any game in the UK. Well done EA, pats on the backs for everyone, yes yes. But as night follows day, No.1s follow FIFA. What’s most interesting is the context around the game’s arrival at UK retail …
Read More »You thought Kinect didnt need peripherals?
Kinect’s success in allowing users to play games with nothing other than their body is a remarkable technical achievement and a significant milestone in the history of gaming. So quite why you’d want to buy an inflatable boat to stand in as you do is, if MCV is being honest, …
Read More »Blockbuster UK comes out fighting
Blockbuster UK is on the offensive following the Chapter 11 bankruptcy of its US parent. The company says it is unaffected by the development and has revealed to MCV its business plan for the next five years, which includes selling TVs and relocating stores. The firm’s commercial chief Gerry Butler …
Read More »Silicon Knights developing Activision X-Men title
X-Men: Destiny entrusted to Canada-based Too Human studio
Read More »RSG and Namco strike Harvest Moon deal
Publisher Rising Star Games has announced a fresh deal with Namco Bandai that will see that firm handle distribution duties for both Harvest Moon: Animal Parade on Wii and Harvest Moon: Sunshine Islands on DS next month. The deal applies to EMEA regions. The Harvest Moon series has a very …
Read More »New studio 11 bit announces formation
Polish firm readying for debut title reveal
Read More »Black Ops claims record pre-orders
Retailer GameStop has confirmed that it has received a record number of pre-orders for Activision’s Call of Duty: Black Ops, which releases worldwide on November 9th. The news puts the game on-track to beat the industry records set by last year’s instalment in the series Modern Warfare 2 – putting …
Read More »Release set for Doctor Who on Wii/DS
Developer Asylum Entertainment and distributor Koch have confirmed that Doctor Who’s upcoming Wii and DS titles will both hit UK retail on November 12th. Doctor Who: Evacuation Earth and Doctor Who: Return to Earth will also be released in Australia and other select European territories on the same day. Licensed …
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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