MCV/DEVELOP News, events, research and jobs from the games industry

To mark Mario’s silver anniversary Nintendo is launching a wide-reaching marketing campaign featuring a mix of celebrities. The campaign kicked off on August 9th with a series of fans’ favourite Mario experiences, and explodes today with an epic 90-second TV ad which will be shown during Coronation Street. Stars making …

The CEOs of Krome and Emergent on how their new partnership is future focused

A Twitter user has sparked rumours surrounding the Japanese release date of Nintendo 3DS. According to Andriasang, a user named ‘nocchisan’ – who claims to have previously worked for accessory maker Keys Factory – stated that eleven accessories designed by the firm will accompany the 3DS Japanese launch on Saturday, …

Toys R Us has posted international sales of $965m for its second quarter ending July 31, 2010 – a drop of $26m year-on-year. The retailer said in a statement: Comparable store net sales grew 0.6 per cent in the US and declined 3.2 per cent in the international segment, as …

Landmark deal will see both firms build new tech, update Gamebryo, and develop new games

Nick Burton goes through memory lane as we celebrate the inimitable studioâ??s first 25 years

Following news that Microsoft’s Halo Reach has already arrived with some UK shoppers, it has now emerged that Tesco is to aggressively cut the price of the game in its UK stores come its release on Tuesday. Consumer advice site Frugal Gaming has got its hands on a photo of …

The global review embargo on Microsoft’s Halo Reach was lifted last night, and critics have been eager to heap praise on the hotly tipped new FPS. It currently has an average score of 93 per cent on reviews aggregator Metacritic, already making it one of the highest rated titles of …

Having just confirmed a large number of midnight openings for Tuesday’s Xbox 360 exclusive Halo Reach, HMV has confirmed a second games offensive – it is host the official UK launch of Capcom’s zombie sequel Dead Rising 2. Furthermore, the retailer will also offer consumers a chance to buy the …

Entertainment retailer HMV has confirmed that it will be opening 70 of its largest stores at midnight on the evening of Monday September 13th for fans wishing to buy Halo: Reach the very moment it goes on sale. It joins GAME and Gamestation in trying to make the most of …