Modern Warfare damaged by IW saga

Modern Warfare will live on, it will continue to sell by the bucket load – but both review scores and overall sales will forever be less than they were due to Activision’s legal spat with Infinity Ward, according to Michael Pachter. I think that it is likely that future games …

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Ubisoft DRM reportedly hacked

Hackers have reportedly found a way to circumvent Ubisoft’s controversial PC DRM that requires users maintain a constant internet connection even when playing single-player games. CNET reports that a host of modified executable files for a number of Ubisoft titles have appeared on multiple peer-to-peer networks online. When used with …

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MCV AWARDS 2010: Nintendo takes key marketing prizes

Nintendo was once again the big winner in the MCV Awards’ PR & Marketing category. The format-holder’s UK team took home the prizes for Marketing Team and Trade Marketing Team. That makes it five years on the trot for Nintendo to win the Marketing Team award – and the second …

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MCV AWARDS 2010: Just Dance double for Ubi

Ubisoft’s Just Dance won two key prizes at last night’s MCV Industry Excellence Awards. The game took home New Games Brand and Sales Triumph. Not bad for a game that only hit retail just over three months ago. Just Dance has been No.1 in the UK five times this year, …

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MCV AWARDS 2010: HMV leads retail winners

HMV was the big retail winner at last night’s MCV Industry Excellence Awards. The entertainment specialist won the overall High Street Chain prize, while one of its individual stores – the 360 Oxford Street branch – won Star Store. Elsewhere, Play.com won Online Retailer, and best Independent Retailer was Grainger …

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MCV AWARDS 2010: Two key prizes for Activision

Activision took home two of the big MCV Industry Excellence Awards last night. The publisher won the Game Campaign award for its work on Modern Warfare 2 and the prize for overall Game Publisher. The firm’s UK senior sales director Roy Stackhouse also won the Retail Advisory Board’s Special Recognition …

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Apple nears Microsofts market value

Many figures in the global stock market last night became incredibly excited after it was reported that Apple had for the first time overtaken Microsoft in a leading market ranking report. The Guardian reports, however, that once other variables were factored into the calculations, Apple hasn’t quite passed Microsoft’s market …

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No More Heroes excels on next-gen

Both the PS3 and Xbox 360 versions of the once Wii-only No More Heroes have bettered the week one performance of the original Wii release on their first week of release in Japan. The numbers back up the notion that mature, violent titles do not sit well with the target …

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