MCV/DEVELOP News, events, research and jobs from the games industry

Nintendo was once again the big winner in the MCV Awards’ PR & Marketing category. The format-holder’s UK team took home the prizes for Marketing Team and Trade Marketing Team. That makes it five years on the trot for Nintendo to win the Marketing Team award – and the second …

Ubisoft’s Just Dance won two key prizes at last night’s MCV Industry Excellence Awards. The game took home New Games Brand and Sales Triumph. Not bad for a game that only hit retail just over three months ago. Just Dance has been No.1 in the UK five times this year, …

HMV was the big retail winner at last night’s MCV Industry Excellence Awards. The entertainment specialist won the overall High Street Chain prize, while one of its individual stores – the 360 Oxford Street branch – won Star Store. Elsewhere, Play.com won Online Retailer, and best Independent Retailer was Grainger …

Supermarket giant Asda was one of the big winners at last night’s MCV Awards. The chain beat out rivals Tesco, Morrisons and Sainsbury’s to win the inaugural Supermarket prize at the event. Our Supermarket award was added to the running this year to reflect the diverse nature of retail and …

Activision took home two of the big MCV Industry Excellence Awards last night. The publisher won the Game Campaign award for its work on Modern Warfare 2 and the prize for overall Game Publisher. The firm’s UK senior sales director Roy Stackhouse also won the Retail Advisory Board’s Special Recognition …

Many figures in the global stock market last night became incredibly excited after it was reported that Apple had for the first time overtaken Microsoft in a leading market ranking report. The Guardian reports, however, that once other variables were factored into the calculations, Apple hasn’t quite passed Microsoft’s market …

Both the PS3 and Xbox 360 versions of the once Wii-only No More Heroes have bettered the week one performance of the original Wii release on their first week of release in Japan. The numbers back up the notion that mature, violent titles do not sit well with the target …

Multiformat martial arts fighter UFC Undisputed 2010 will be available as a Collector’s Edition exclusively from hmv.com when pre-ordered before its May 28th release. The ‘Knockout Pack’ on PS3 and Xbox 360 will retail for 39.99 from HMV’s website – the same as the standard version. It includes an Ultimate …

String of updates and improvements for the key game platform

Coinciding with the news that Xbox 360 has just passed the 40m unit sales mark worldwide, Microsoft has stated that it is humbled by its double-award victory at last night’s MCV Awards. Xbox took home both the Sales Team prize and the prestigious Grand Prix. The format-holder has driven 360 …