A blockbuster marketing campaign for Lost Planet 2 is in the works at Capcom to ensure the high-profile sequel is a success in the UK. The game is being billed as one of the publisher’s big three releases for 2010, alongside next week’s Super Street Fighter IV and the highly anticipated …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Sims 3 confirmed for consoles
If there’s one question MCV gets asked more than any other it’s this: when will The Sims 3 come out on consoles? Well, today we finally have the answer. EA has at last confirmed what it hinted at almost two years ago – The Sims 3 is currently in development …
Read More »EA Sims Studio bringing Sims 3 to consoles
Facebook integration confirmed, though no mention of Playfish
Read More »Polaroid enters games sector
The popular Polaroid brand has returned to the UK with a range of new video game accessories. Polaroid – famous for its instant cameras – has a huge range of peripherals for Xbox 360, Wii, DS and PS3. These include sports packs and a sensor bar for Wii, a microphone …
Read More »Pre-owned website buying unsold stock
New website tradeyourgames.co.uk, which buys and sells pre-owned titles, will roll out a business-to-business service so that independent video game retailers can sell excess stock. The site launched earlier this month and claims to offer consumers trade-in rates of up to 40 per cent more than High Street stores. It …
Read More »Unreal Engine 3 deal for S. Korea outfit
Redduck to use the landmark engine for upcoming FPS, Metro Conflict: Presto
Read More »US games violence explained
Confused by the current legal row between games retailers and Arnold Schwarzenegger in the US? MCV is at hand to explain the background to the feud… In the UK, any games deemed to be violent are currently required to undergo the BBFC certification process. The resulting age rating is legally …
Read More »Supreme Court to rule in games violence case
The US Supreme Court will deliver the final verdict in the increasingly feverous storm that is enveloping the US games sector that sees Governor Arnold Schwarzenegger trying to illegalise the sale of violent games to kids. California hopes to become the first US state to successfully introduce legislation that bans …
Read More »Ex-Nintendo exec Kaigler joins 38 Studios
Former Nintendo of America head returns to the industry
Read More »â??The hard truth is we donâ??t make games for ourselvesâ?
Ruffian Gamesâ?? creative director Billy Thomson on being tough but fair
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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