New PEGI guidelines released

PEGI has released fresh guidelines on where to label its age-ratings. The guidelines detail where its age-rating labels and descriptor icons should appear on video game packaging and in promotional materials, including print, TV, radio and online. More information can be found on the PEGI website, here. The PEGI age …

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MW2 is ‘a roadmap for future launches’

Publisher Activision says it will use the learnings of the Modern Warfare 2 launch for future releases. The game has grossed more than $1 billion worldwide, and was backed by a huge retail campaign – making Modern Warfare 2 the biggest game launch in the industry’s history. "This unprecedented achievement …

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RETAIL BIZ: Final Fantasy XIII

MCV’s vital weekly retail digest, RetailBiz, is available to view online and download now. Click here to access the RetailBiz Preview section for the definitive new guide to some of the key release due to hit the High Street soon. This week, we take a look at Square Enix’s Final …

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Activision blames PS2 for software decline

Falling PS2 game sales is to blame for a ten per cent decline in the software market in US and Europe last year, says Activision. The firm’s publishing boss Mike Griffith made the claim during Activision’s conference call following its financial report – and added that he expects game sales …

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Activision calls for console price cuts

Activision-Blizzard insists that the game industry can still grow despite the global economic gloom – just as long as the market sees more hardware price cuts. Speaking at Activision-Blizzard’s earnings call, Blizzard president Michael Morhaime said that the more affordable consoles were key to improving the industry’s health. If you …

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Activision: Console sales to grow 18% in 2010

Activision expects the console installed-base in US and Europe to grow 18 per cent in 2010 to 265 million units. The firm revealed that hardware sales leapt 37 per cent last year to 218 million consoles sold. The announcement was made by Activision’s publishing president and CEO Mike Griffith during …

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