Praise for Nintendos Ant & Dec ad

UK trade publication Campaign Magazine has hailed Nintendo’s Ant and Dec TV advertisement as the second most effective in the UK throughout 2009. Created by Karmarama, the prime-time TV spots saw the likeable Geordie pair chatting with UK families about the various functions of Wii and DS. Campaign’s results come …

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And Project Needlemouse is

16 years on from the release of Sonic the Hedgehog 3 on the Mega Drive – and after a string critically questionable 3D outings for the speedy mammal – Sega is to return to the series’ roots with Sonic the Hedgehog 4. The game was first touted in September last …

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Zavvi.com in new street date row

The Hut Group-owned online retailer Zavvi.com has once again been accused of deliberately selling games early with listings for BioShock 2 on its eBay portal stating that game is now in stock and despatching”. Zavvi.com was caught up in a similar storm last year when some customers who had pre-ordered …

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RETAIL BIZ: Sonic & Sega All-Stars Racing

MCV’s vital weekly retail digest, RetailBiz, is available to view online and download now. Click here to access the RetailBiz Previews section for a definitive look at some of the key titles approaching release in the near future. This week, we jump in the driving seat with Sega’s Sonic & …

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