Praise for Nintendos Ant & Dec ad

UK trade publication Campaign Magazine has hailed Nintendo’s Ant and Dec TV advertisement as the second most effective in the UK throughout 2009. Created by Karmarama, the prime-time TV spots saw the likeable Geordie pair chatting with UK families about the various functions of Wii and DS. Campaign’s results come …

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And Project Needlemouse is

16 years on from the release of Sonic the Hedgehog 3 on the Mega Drive – and after a string critically questionable 3D outings for the speedy mammal – Sega is to return to the series’ roots with Sonic the Hedgehog 4. The game was first touted in September last …

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Zavvi.com in new street date row

The Hut Group-owned online retailer Zavvi.com has once again been accused of deliberately selling games early with listings for BioShock 2 on its eBay portal stating that game is now in stock and despatching”. Zavvi.com was caught up in a similar storm last year when some customers who had pre-ordered …

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RETAIL BIZ: Sonic & Sega All-Stars Racing

MCV’s vital weekly retail digest, RetailBiz, is available to view online and download now. Click here to access the RetailBiz Previews section for a definitive look at some of the key titles approaching release in the near future. This week, we jump in the driving seat with Sega’s Sonic & …

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Darksiders to spawn sequel

A sequel to THQ’s recently-released action title Darksiders is in the works after the publisher revealed that the game is on track” to meet internal forecasts, selling 1.2m units since its release last month. Earlier in the week analysts had claimed that the title had underperformed, selling well under 1m …

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