MCV/DEVELOP News, events, research and jobs from the games industry

Key sponsors are already being tied up for next year’s MCV Awards – which return to London on Thursday April 22nd – and ambitious agency Premier PR has been confirmed as the sponsor of the New Games Brand award. Premier PR is already making a name for itself as a …

Electronic Arts’ senior vice president of European publishing, Jens Uwe Intat, has told MCV that the firm is ‘disappointed’ with the market’s performance in 2009, and that he expects it to remain flat at best for the next 12 months. He believes sales of packaged goods decreased by around 10 …

the hut is planning to bring Zavvi back to the High Street, MCV can reveal. The news emerges 12 months after the brand’s original owner plunged into administration. The Hut bought the Zavvi name earlier this year and re-launched it online. Now the firm is meeting with landlords to negotiate …

Dave Pottinger looks forward to â??working with old friendsâ? in joining Bonfire Studios

With Final Fantasy XIII hype at it maximum ahead of its release in Japan today, Square Enix has already started recruiting beta testers for the still in development MMO title Final Fantasy XIV on PC. Applicants must be 18 or above, have access to the internet with a decent connection …

The social networkâ??s platform manager will discuss the changing landscape

With fellow bookie Paddy Power having already paid out on what it believes is Call of Duty: Modern Warfare 2’s victory in this year’s battle for the Christmas number one crown, Ladbrokes has now added that Activision’s shooter is almost certain to win the battle. Call of Duty: Modern Warfare …

Despite its controversial decision to ditch UMD functionality with the recently released PSPgo, Sony has claimed that the device has sold more than it had expected at this early stage in its lifecycle. We are over-forecast on what we thought we’d be selling on PSP Go, so we’ve been very …

Ahead of the year that will see all three platform holders take to the motion-control battleground, Sony America’s head of PlayStation marketing John Koller has boldly predicted that neither Nintendo’s existing Wii or Microsoft’s upcoming Natal will be able to match Sony’s ambitions in the merging tech space. Quite honestly, …

Wilson supports national report which calls for a trial tax relief iniiative