Future FY profits dip 61%

Future Publishing’s full year profits dropped 61 per cent in the 12 months to September 30th – with CEO Stevie Spring admitting the US division of the firm suffering a difficult” year. However, it was better news for the UK office of the company, which Spring said had out-performed the …

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Sega kicks off biggest ever ad drive

Sega’s biggest ever marketing campaign, for Mario & Sonic at the Olympic Winter Games, has kicked up a gear in the build up to Christmas. The firm has sponsored the Winter Wonderland in Hyde Park with a branded ice rink and a game sampling area – with a total of …

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EA Sports’ new retail strategy

The Metreon Center at 4th and Mission in downtown San Francisco is a lonesome place, a retail ghost-town, murmuring with the spooky semi-silence of our ruined economy. Mostly, it’s empty and gray, echoing the endless moan of a trundling escalator, shifting dwindling numbers of movie-goers to a fourth floor cinema. …

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Sony and MS ‘keen on subscription-MMOs

Seattle-based startup studio Undead Labs has revealed its new zombie MMO game for consoles will almost certainly” employ subscription charges. And according to the studio’s founder Jeff Strain, Sony and Microsoft are keen on the idea. There are still hurdles to jump with both Sony and Microsoft. But people will …

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Nokia peddles N900 emulation

In a surprising – and arguably illegal – move Finnish mobile giant Nokia has chosen to highlight the emulation functionality of its N900 smartphone on its Nokia Conversation blog. The promotional video, which can be seen here, shows a dedicated emulation menu sporting buttons for the likes of the Game …

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MW2 DLC could make $140m

As well as rapidly easing past the half-billion dollar revenue milestone just days after its global release earlier this month, Broadpoint AmTech analyst Ben Schachter has predicted that Activision could generate as much as $140m in revenue from its upcoming Modern Warfare 2 digital content. Furthermore, Infinity Ward’s community man …

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Importance of reviews questioned

The importance of reviews aggregators such as Metacritic may be overstated, according to Cowen Group analyst Doug Creutz, who claims that of the eight metrics measured review scores emerged as the least influential. Instead, the study found that word-of-mouth was by far the most effective driver of consumer purchases. We …

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