MCV/DEVELOP News, events, research and jobs from the games industry

ELSPA has welcomed the decision by the Department of Health to endorse Nintendo’s Wii Fit Plus – making the first game to be allowed to use the NHS’s Change4Life logo in future advertising. As first reported by MCV, the Change4Life endorsement will be used across Nintendo’s promotion for Wii Fit …

The UK’s leading video game retailer GAME is to open around 300 of its stores at midnight on the morning of Tuesday November 10th to usher in the release of the year’s most hyped game – Activision Blizzard’s Call of Duty: Modern Warfare 2. Each store will open for around …

Publisher Rockstar has been unveiled as a sponsor for the upcoming charity event Movember – and is offering those who join in the chance to win an appearance in the upcoming Wild West shooter Red Dead Redemption. Movember is a month-long celebration of the moustache that is designed to highlight …

Unity engine group gets sizable investment along with two new board directors

Ahead of the release of Activision’s DJ hero in the UK this Friday, the co-founder of Guitar Hero Kai Huang has stated that a slow start at retail is not to be unexpected – though the title’s overall sales curve could prove more impressive. We’re not expecting a typical videogame …

Sega has teamed up with Pizza Hut to promote its upcoming Wii and DS title Jambo! Safari. The publisher has prepared 850,000 Jambo! Safari-themed Pizza Hut menus, packed with 15 pages of puzzles, artwork, world searches, competitions and more. The company has also signed up with National Geographic Kids on …

Tap-Fu developer â??surprised and concernedâ? at the ease of pirating iPhone games

Its critical reception is almost unparalleled, and whilst global sales numbers remain under wraps for the time being, developer Naughty Dog has said that its latest release Uncharted 2 has eclipsed the achievements of the first game in the series. I would definitely say it’s exceeding expectations,” Naughty Dog’s creative …

AUDIO SPECIAL: Bizarre Creations talks custom music mixing for its forthcoming racer

Sony's European studios VP to open November 5th event