MCV/DEVELOP News, events, research and jobs from the games industry

Supermarket giant Sainsbury’s has pledged to triple its games-related ad spend in an attempt to drive hardware sales this Christmas. Speaking during the firm’s entertainment conference last week, games manager Gurdeep Hunjan revealed Sainsbury’s games strategy for Christmas 2009 and beyond – which it believes will help it claim five …

Studio to focus on World Of Warcraft: Cataclysm, despite â??new IPâ?? rumours

Brett Close steps down after two years, Jennifer MacLean promoted to CEO

The GAME Group has opened its first Gamestation store outside of the UK, MCV can reveal. The firm has unveiled a mall-based store in Alcala de Henares in Central Spain, 20 miles East of Madrid. GAME currently owns 1,342 stores across the UK, France, Spain, Scandinavia and Australia. In the …

Capcom claims it's joining the Delay Club for sincere development reasons

Tesco Direct is listing Sony’s PSPgo for 199.97 – 25 less than Sony’s recommended price. Other retailers are sticking to the 224.99 pricetag, but may now feel pressured to cut the price of the system to compete. The site states a launch date of October 2nd – a day later …

SCEE president Andrew House has answered those who claim that Sony’s 50 PS3 price cut didn’t go far enough by saying that a 50 drop was simply as far as the platform holder could go. Of course consumers will absolutely always say 100 off is better than 50,” House admitted. …

Mediatonic to develop a number of digital titles for the PSPgo

Studio is now working on developing Rock Band 3, MTV Games confirms

PlayStation platform holder Sony is in bullish mood ahead of the upcoming launches of both PS3 Slim and PSPgo, believing that its two new machines have given it the footing it needs to square up to the challenge posed by Microsoft’s Xbox 360. We’ve competing very seriously, head-to-head, with Microsoft …