As Crytek UK announces the studio is providing â??criticalâ?? elements to the Crysis 2 project
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Keep up to date with GDC Europe
Not in Cologne this week? Get the news as it happens from Develop's Twitter feed
Read More »Argos claims Pro listing was error
Whilst it’s unlikely to quell the price cut rumours running rife in the build-up to next week’s Gamescom, UK retailer Argos has told MCV that a listing on its site claiming that the Xbox 360 Pro SKU had been discontinued was a mistake. We are aware of the administrative error …
Read More »It Asda be progress
Asda announced exciting new plans for games at its annual entertainment conference last month. Christopher Dring sat down with head of games buying Duncan Cross and category director Fergal Gara… Tell us about the new store concept at Asda.DC: We started opening the ‘future concept’ stores in June last year. …
Read More »Unity offers bail-out to Blade3D customers
Users of discontinued engine eligible for up to 50 per cent discount on Unity licences
Read More »Lewis: Pricing spectrum will broaden
As the industry continues to debate the rising price of software RRPs, Xbox EMEA vice president Chris Lewis has urged the trade to be ready for ‘a broader spectrum of pricing’ as the industry grows. As the industry matures then we start to see a broader spectrum of pricing and …
Read More »Molyneux and Dave Jones to keynote NEoN
'North East of Northâ?? launches new website, opens booking
Read More »Argos: Xbox Pro discontinued
The online portal of UK retailer Argos is claiming that the Xbox 360 Pro is no longer available – substantiating MCV’s claims from earlier today that Microsoft is preparing to terminate the SKU to facilitate its Xbox 360 Elite price cut. Eurogamer spotted that those heading to the Argos listing …
Read More »PS3 cut ‘won’t worry’ Microsoft
Microsoft’s Chris Lewis has said that any possible PS3 price drop from Sony at Gamescom next week won’t affect its plans – which are now widely expected to include a price drop of its own. We are in a good place in terms of the value we offer,” the Xbox …
Read More »Top innings from Codemasters
Its Ashes Cricket 2009 game outsold the flagship Wii Motion Plus game Wii Sports Resort, which is only in its third week on the market. More impressively Ashes didn’t just rely on dominating the Wii. Its sales were quite evenly spread across all the consoles. And it’s the first British-produced …
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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