Microsoft has lowered the price of an Xbox Live Gold subscription to $1 for the first month. Once the first month has expired, gamers will be automatically charged for the next 11 months at the regular price, Joystiq reports. They will be able to opt out of this if they …
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[Industry news] EFAN.gg Launches Public Beta
eFAN, a new social platform built exclusively for the global video game community, today officially …
[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
EA points to possible casual acquisitions
Publisher EA has heaped praise on the emerging business models being pioneered by the online casual games market, fuelling the fire in the bellies of those who still believe the company is on the hunt for a big casual acquisition. We’re in investment mode,” COO John Pleasants stated. We have …
Read More »What’s wrong with publishers?
When CEO John Riccitiello memorably told MCV in 2003 that million sellers weren’t a big deal any more, this wasn’t what he had in mind. What’s gone wrong? The short-term diagnosis: Having stumbled in the transition, EA underestimated Wii, allowed costs to spiral, and made too many mediocre games and …
Read More »PlayStation: We need new IP
Sony’s European studios boss has told MCV that the firm is on the hunt for new IP – across its three platforms. Michael Denny said that PlayStation is keen to disrupt” the market with its new products. In an exclusive interview with MCV, he commented: Our strategy is very clear. …
Read More »Ready to Play
The fortunes of the PlayStation format are these days always under some scrutiny. Has that impacted much of your product strategy this year?Our strategy is very clear. We have big franchises we want to expand and need new IPs. We still have three active platforms that we are supporting. PlayStation …
Read More »Chaney on the prowl for studios
Former Virgin Interactive and US Gold boss Tim Chaney has returned to the UK to set up a new online gaming platform. Zattikka will look to buy online games portals and studios after it opens for business on July 1st. The venture is Chaney’s first since he left Virgin Play …
Read More »Delayed Alan Wake employs speedy middleware
Remedy Entertainment licences Umbra's rendering optimisation toolset for â??faster content creationâ??
Read More »The Top 10 Game Engines â?? No. 7: Vision Engine 7.5
The top 10 game engines as selected by Develop continues
Read More »Mastertronic launches new indie label
UK publisher Mastertronic has become the latest outfit to put its weight behind the casual games sector with the announcement of a brand new arm to its publishing business – Great Indie Games. The new label is designed specifically to bring independently developed titles to a wider retail audience. The …
Read More »AT&T reveals $1m+ gaming roadmap
Best known to gamers as being the sole carrier of Apple’s iPhone in North America, AT&T has revealed a number of ambitious gaming initiatives designed to propel it to the forefront of the games sector. The bigger picture is for AT&T to create a unified and tethered gaming experience that …
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[Industry news] EFAN.gg Launches Public Beta
eFAN, a new social platform built exclusively for the global video game community, today officially announced the launch of its Public Beta. Gamers from around the globe can now access the platform, create profiles, follow their favorite games, and directly participate in shaping the network’s final features ahead of its full release.
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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