MCV/DEVELOP News, events, research and jobs from the games industry

Ubisoft thinks that the unveiling of its 3D technology will be the most memorable moment of E3 – and even influence the design of all future games. The publisher’s executive director of EMEA, Alain Corre, told MCV this week that Ubisoft is confident attendees would be left ‘dreaming’ of the …

UK based independent continuing the Stronghold series online, project to be self-funded

Development team at Red Fly Studio to use the engine for its upcoming Wii cooking game

No, this isn’t Sega’s Daisy Fuentes Pilates or NewU Fitness First Personal Trainer from Black Bean – today’s Wii Fit rivalling announcement comes from THQ, which has just announced a new Wii game based on TV show The Biggest Loser. A somewhat flabbergasted CasualGaming.biz has the full story – click …

THQ’s international EVP Ian Curran has told MCV that he wants this year’s E3 to provide the razzmatazz” that has been sorely lacking at the last two Expos. His sentiments echo those of EA Sports’ Peter Moore, who has called for a return to E3’s strut and swagger” at next …

The most popular app on Facebook is a video game. Though the casual browser-based MMO Pet Society is tailored with bold colours and cutesy creatures, behind the popular title is a solid and lucrative business model that shows no signs of dissipatingDevelopers Playfish certainly weren’t the earliest group to catch …

Middleware firm appoints ex-Emergent exec, moves to bigger offices

PC World has launched a major ad campaign, with an emphasis on meeting particular customer needs, instead of the traditional low price point message. According to Retail Week, the new campaign will run with the strapline: ‘Whatever your world, PC World.’ The two adverts, developed by M&C Saatchi, represent the …

As you’re more than likely already well aware, next week sees the games industry’s most important event take place in LA – and MCV will be here covering all the major announcements as they happen. E3 2009 coverage has already started on MCV and will be ongoing through to the …

High voltage announces 4-player co-op Wii shooter The Grinder, unveils first video of Gladiator AD