Disney Mall Tour kicks off

Having already outlined its plans for its huge Q4 marketing campaign dubbed ‘All Singing, All Dancing, All Gaming – All Disney’, Disney will this weekend embark on a nationwide mall sampling tour to promote its top line titles. Games getting some special attention throughout the campaign include quiz title Disney …

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PSP is Reevoos top gaming pick

Consumer advice portal Reevoo has turned its attentions to the games market – and it has chosen the PSP Slim & Lite as the best choice for gamers this Christmas. The website granted Sony’s handheld an impressive 9.5/10, praising it for the fact it looks cool”, is easy to set …

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Guitar Hero targeting musical instrument retail

Activision has revealed a plan to target a whole new segment of the market with its release of the fourth instalment to its music franchise, Guitar Hero: World Tour on November 14th. The publisher intends to get its game installed in a number of musical instrument outlets in an attempt …

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Metacritic targets fanboy reviews

Leading online reviews aggregation site Metacritic is to introduce fresh registration measures and crack down on pre-release user reviews following a spate of fanboy attacks that resulted in a number of top titles receiving disproportionately poor user reviews. At the time of writing, 3671 users had left scores for Microsoft’s …

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Capcom posts quarterly gains

Flying in the face of the global credit crunch, Capcom has reported some positive financials for the quarter ending September 30th 2008. Kotaku reports that net sales for the period hit YEN 31.26 billion, up 0.4 per cent on the same period last year. Net income increased by 16.8 per …

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Half of NXE features were cut

Ahead of the high-profile Xbox 360 firmware update that will bring with it the New Xbox Experience later this month , Microsoft has admitted that it had to cut half of its plans during the development process. Speaking to CVG, Microsoft’s Jerry Johnson stated: There’s still a lot of stuff …

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Sega pulls Samba De Amigo ad

Japanese games publisher Sega has pulled an online ad for its Wii rhythm-action title Samba De Amigo following a successful campaign from animal rights group PETA (People for the Ethical Treatment of Animals). PETA’s blog reads: We’re officially bananas about Sega. In fact, we’re sending them a thank-you card and …

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