MCV/DEVELOP News, events, research and jobs from the games industry

GAMEFEST 08: Format-holder has â??no short term planâ?? for games with UGC â?? but says devs are welcome to try

GAMEFEST 08: And titles with premium content can make up to $18 extra revenue, says Microsoft

At this weekâ??s Microsoft Gamefest developers conference, Xbox Live Marketplace group business manager Alvin Gendrano provided a fascinating look at how developers can best use premium downloadable content and the advantages it provides to the industry. Full session summary followsâ?¦

GAMEFEST 08: New 360 UI widens the market and creates more developer opportunity, says Microsoft CTO

GAMEFEST 08: Online multiplayer for PC games gets revamp, with Xbox 360-style Marketplace due too

GAMEFEST 08: Microsoft challenges WiiWare and AppStore with 70 per cent of profits given to XNA creators

GAMEFEST 08: XNA general manager becomes CTO of MS' Interactive Entertainment Business

Retailers have called on their rivals to quit selling R4 cards, after the revelation that DS software sales are suffering at the hands of growing piracy (MCV11/07). SimplyGames.com – one of the retailers highlighted in last week’s MCV story – has already pulled the R4 from its website, and boss …

The head of digital at Nickelodeon, Steve Youngwood, has told CasualGaming.biz that, to his firm: What video is to TV, games is to online.” Youngwood was speaking as part of a wider interview on Nickelodeon’s ambitions in the casual games space, to which it has pledged $100m. The goal is …

The president of Famitsu publisher Enterbrain, Hirokazu Hamamura, believes that PS3’s slow penetration” in Japan is improving – but that it could still use a price cut before year end. Speaking exclusively to Famitsu media partner MCV, Hamamura said: The PS3’s penetration pace has been slower than I expected. Its …